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Top 10 Reasons Why You Want a Great Website
If you're reading this, you likely fall into one of 2 categories:
A) You don't have a website but feel you might need one.
B) You have a website, but you'd like a better one.
Either way, sometimes we overlook the intrinsic value of a great website. Here are 10 reasons (some obvious, some no-sot-obvious) why you need one.
RELATIONSHIPS, RELATIONSHIPS, RELATIONSHIPS - Your success has everything to do with your customer relationships. This is true whether you're a massage therapist, a national real estate firm or a seller of purple cow t-shirts. A great website doesn't just provide information, it gets personal. It speaks directly to visitors to build real and lasting relationships.
EXPOSURE - You can be the best in the world, but that doesn't do you any good if nobody knows about you. A great website can become the cornerstone of your marketing efforts and can exponentially increase your exposure.
IT'S BECOME A NECESSITY - Let's face it, if you're in business today then most people expect that you have a website. Not only that, but people love websites. It's a proven fact. It gives them the freedom and privacy to explore on their own. It gives them accessibility to your business anytime they want it… 24/7. And it gives YOU the chance to show them your best.
IT'S EXCITING AND MOTIVATING - Great websites work! It's incredibly rewarding when that “random person” contacts you via your website to give a note of praise or to inquire about a product or service you offer. A great website is also an effective way to encourage priceless feedback.
CREATIVE EXPRESSION - A great website stands out. Your website can be as creative and as personal as you'd like. It can, and should be, customized to give the message you want. It's a unique expression of you and your business and can include multimedia, videos, audio, blogs, and interactive features. Your website is your business showcase.
TIE EVERYTHING TOGETHER - You and your business might have a presence on Facebook, Twitter, blogging sites, newsgroups, forums or any of thousands of websites, but only your own website gives you a central location or home base which highlights the most important aspects of your business and ties everything together. Plus, your website is the only place online where you have the control and freedom to present yourself any way you'd like.
GO GLOBAL - Once you have a great website, your business exposure is worldwide. This provides you with a wide range of new opportunities that are yours for the choosing. Your business becomes far-reaching and can be managed on any scale you want.
LET OTHERS PROMOTE YOU - Sometimes, it's hard to toot your own horn. Having a great website, however, makes it easy for others to show support by mentioning or providing links to your site. When you publish something noteworthy or do something that gets people talking, you'll find your customers, partners, fans, and others promoting your website through links and social networking. Let them help you by having a great site. Nothing builds great clientele like word of mouth (or word of Internet).
GROWTH - How would you like your business to grow? Would you like increased volume? Would you like a specialized clientele? Would you like to branch out? A great website is your ticket. It not only allows you to focus your goals, it can allow direct feedback from your clientele on how and where to grow.
GOING TO THE NEXT LEVEL - It's time to be professional. A professionally built website stands out. It's a direct reflection of your business. A self-built website or one built by a teenager shows poorly and frustrates the user with disorganization, lack of functionality or poor image. This deters potential customers. We've all experienced it. Today, the complexities of the business end of the Web run deep. Web professionals understand everything from user-interface design, to writing effective copy, to working with Web standards, to optimizing for search engines and can tie all these together with a polished, customized design.
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